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The Value Gap: Female-Driven Films from Pitch to Premiere

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How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood.

Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transformative moment. Drawing from five years of extensive interviews with female producers, writers, and directors at different stages of their careers, Courtney Brannon Donoghue examines how Hollywood business cultures "value" female-driven projects as risky or not bankable. Industry claims that "movies targeting female audiences don't make money" or "women can't direct big-budget blockbusters" have long circulated to rationalize systemic gender inequities and have served to normalize studios prioritizing the white male-driven status quo. Through a critical media industry studies lens, The Value Gap challenges this pervasive logic with firsthand accounts of women actively navigating the male-dominated and conglomerate-owned industrial landscape.

Courtney Brannon Donoghue is an Assistant Professor in the Department of Media Arts at the University of North Texas. Her research examines the tensions between increasingly globalized and interconnected media industries and local production and distribution cultures.

Her work has appeared in scholarly journals including Cinema Journal, Media, Culture & Society, and Quarterly Review of Film and Video. She has published chapters in edited collections including From Networks to Netflix: A Guide to Changing Channels (ed. Derek Johnson), Making Media Work: Cultures of Management in the Entertainment Industries (eds. Derek Johnson, Derek Kompare, and Avi Santo), Future Texts (eds. Virginia Kuhn and Vicki Callahan), and Soap Operas and Telenovelas in the Digital Age (eds. Diana I. Rio and Mari Castañeda).

Publisher: University of Texas Press (Aug. 8 2023)

Language: English

Paperback: 368 pages

ISBN-10: 1477327304

ISBN-13: 978-1477327302

Item weight: 499 g

Dimensions: 15.24 x 2.79 x 22.86 cm

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