{"product_id":"the-birth-of-korean-cool","title":"The Birth of Korean Cool","description":"\u003cp\u003e\u003cstrong\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award–winning film Parasite and the hit Netflix series Squid Game.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard―with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone’s pocket.\u003c\/p\u003e\n\u003cp\u003eThis revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game.\u003c\/p\u003e","brand":"Raincoast","offers":[{"title":"Paperback","offer_id":53522378686778,"sku":"9781250353276","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1765\/3531\/files\/Thebirthofkoreancool.png?v=1779889161","url":"https:\/\/shop.tiff.net\/products\/the-birth-of-korean-cool","provider":"TIFF Shop","version":"1.0","type":"link"}